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Talmiz Ahmad's book, Children of Abraham at War, launched at WHSmith

Talmiz Ahmad's new book, Children of Abraham at War – The Clash of Messianic Militarisms, was launched at WHSmith, Jawaharat Al Shatti, by HE Anil Wadhwa, Indian Ambassador to Oman. Talmiz Ahmad, himself a former Indian Ambassador to Oman and presently Ambassador to the Kingdom of Saudi Arabia, was present at the Book Launch to answer questions and sign copies of his book.

"It's great to be back in Muscat," said Mr. Ahmad, "and I am overwhelmed with the response that the book has generated."

This landmark book, published last year, has attracted excellent reviews from Indian, Saudi and international scholars. The book examines the role of religion in providing the ideology, organization and motivating impulse in contemporary violence. The author has pointed out that messianic belief, which is central to the three Semitic religious traditions, while providing comfort during periods of crisis and calamity, also demonises the "Other", and is used to provide "divine sanction" for the perpetration of extraordinary violence upon the evil "other".

"WHSmith is proud to host Mr. Talmiz Ahmad," added Mr. Rishi Khimji, Managing Director of Asha Enterprises. "This is the second book launch we are doing within 30 days, and we hope to do many more."

WHSmith is recognized as one of the most popular chain of retail outlets in the UK, has over 1,000 outlets in 565 high street stores and 490 locations, sells 1.5 million magazines every week and over 50 million books a year. In Joint Venture with Asha Enterprises (Ajit Khimji Group), WHSmith offers a popular collection of books, magazines, toys, confectionery and novelties. In addition to Jawarat Al Shatti, it has stores at the Muscat International Airport and The Wave, Muscat.
 


Nabil's book on the North Pole expedition launched at WHSmith, Jawarat Al Shatti.

Nabil Riadh Al Busaidy, the well known Omani adventurer recently launched his book "The Arab who took on the Arctic" at the WHSmith store in Jawarhat A' Shati on the 28th of April. The book tells of his exciting adventures in the "Oman North Pole Expedition", which was a feat in itself, covering 650 kilometers over frozen sea and ice.

Just before the book signing ceremony, Nabil led an interactive question and answer session inviting an enthusiastic audience who gathered at the launch to sound their views. This was followed by light refreshments, after which people gathered around him to ask him more about his expedition.

The launch was sponsored by WHSmith and the AKGC group who are extremely proud to be associated with Nabil and his awe-inspiring journey of following his passions to conquer the unconquerable.

 

Asha Enterprises opens WHSmith and Kwik Kleen outlets at The Wave, Muscat.

Asha Enterprises LLC recently opened two flagship outlets at The Wave, Muscat – the world renowned bookseller WHSmith and Muscat's finest laundry and dry cleaning service Kwik Kleen, much to the delight of the residents of The Wave, Muscat.

The new WHSmith store is the fifth WHSmith bookstore in Muscat. WHSmith is recognized as one of the UK's leading retailers, currently operating over 1,000 stores in the UK and a number of other international locations, including Copenhagen, Stockholm and Delhi airports. WHSmith is known for offering a wide range of newspapers, magazines, stationery, books and confectionery products. Besides this outlet, WHSmith operates three outlets at the Muscat Internationl Airport and one at the Jawaharat al Shatti Mall.

The Kwik Kleen outlet has come as a huge relief to the residents of The Wave, Muscat who can now get the finest laundry and dry cleaning service at their doorstep. Kwik Kleen is Oman's leading laundry and dry cleaning service provider and well known for its quality. With the recent modernization of the laundry, Kwik Kleen is poised for rapid expansion and can now cater to large loads of the institutional sector with lots of value added services.

According to Ajit Singh, Group General Manager - Retail, "The opening of the WHSmith and Kwik Kleen stores at The Wave, Muscat is indeed a momentous event. This is the first time in Muscat where we have opened a destination store of its kind at a famous residential waterfront address. By catering to the discerning clientele comprising of the residents of The Wave, Muscat, the accessibility and popularity of these store has been enhanced to its' fullest potential."
 
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